Entity - AI-readiness signals
All 16 signals in the Entity category, with what each tests and why it matters for visibility in AI.
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Your homepage tells AI systems the basic facts about your organization
Does your homepage include the core identity card that AI assistants need to recognize your business?
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Your homepage links to your Wikidata entry so AI knows exactly who you are
Do you point AI systems to your Wikidata record, the canonical identifier they trust most?
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Your homepage links to your Wikipedia article so AI can find authoritative facts
If you have a Wikipedia article, does your homepage tell AI systems where to find it?
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Your homepage links to your official profiles on at least three major platforms
Do you give AI systems three or more cross-references they can use to verify your identity?
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Your name, address, and phone number match across every page on your site
Do your contact details appear identically in your structured data, contact page, and footer?
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Your homepage publishes a typed contact channel AI agents can route customers to
Have you labeled your phone or email so AI knows whether it is sales, support, or billing?
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Your founders are listed as people, not strings, with links to their public profiles
When AI is asked who started your company, can it cite a specific verifiable person?
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Your structured data declares your parent company or subsidiaries with verifiable links
Can AI systems trace your corporate hierarchy to disambiguate brand-versus-parent confusion?
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Your structured data names your areas of expertise using AI-readable topic links
Do you declare your three or more core topics as Wikipedia or Wikidata links, not vague text?
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Your bylined authors carry ORCID identifiers so AI never confuses them with other researchers
Do your authors' Person entries include the ORCID iD that uniquely identifies them globally?
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Your research organization carries a ROR identifier recognized by every academic database
Does your university or research institute include its ROR ID for AI and citation systems?
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Your organization's homepage publishes its Legal Entity Identifier for regulatory transparency
Does your structured data carry the global 20-character LEI that financial AI systems require?
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Your Organization JSON-LD includes the DUNS number procurement systems use to verify suppliers
Do you publish the 9-digit Dun and Bradstreet identifier that B2B AI agents look for?
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Every product you sell carries a valid GTIN barcode so AI shopping agents can match it
Do your Product entries include the GS1-issued GTIN that lets AI compare your prices to competitors?
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Your books carry ISBNs and your periodicals carry ISSNs so AI cites the right edition
Do your Book and serial entries include the bibliographic identifier libraries and AI rely on?
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Your homepage links to your claimed Google Business Profile or Knowledge Panel
Does your structured data tell AI that you have claimed your Google identity?