Your homepage tells AI systems the basic facts about your organization
Does your homepage include the core identity card that AI assistants need to recognize your business?
What this signal tests
We check whether your homepage publishes a machine-readable identity card for your organization. That card is a small block of JSON-LD code listing your legal name, website URL, logo, address, contact channel, and founding date. AI systems read this card to understand which real-world business owns the site they are looking at.
Why it matters for your visibility in AI
When an AI assistant is asked about your company, it needs to confirm you are a real, specific organization, not a random domain. The identity card on your homepage is the simplest, most reliable way to give it that confirmation. Without it, AI systems often have to guess from page text, and those guesses are frequently wrong. The consequence is concrete. If someone asks ChatGPT "who is Acme Consulting and where are they based?" and your homepage lacks this card, the assistant may answer with details of a different Acme entirely, or refuse to answer at all. With the card in place, ChatGPT, Claude, and Google's AI Overviews can cite your name, logo, and address consistently across millions of conversations.
Pass criteria at a glance
| Criterion | Passes when |
|---|---|
| All six fields valid; logo image >=112x112. |
How we test it
We download your homepage and look inside the HTML for a script tag containing JSON-LD with an Organization type. We then check six specific fields: the organization name, the website URL, a logo image that is reachable and at least 112 by 112 pixels, a postal address, a contact point, and a founding date in ISO 8601 format. If any field is missing, malformed, or the logo is too small, this signal fails.
Show technical detection method
Parse JSON-LD; @type is Organization or subtype; require name, url, logo (image fetchable >=112x112), address, contactPoint, foundingDate (ISO 8601).
If your site fails: how to fix it
- Generate an Organization JSON-LD block using Google's Organization structured data guide; include name, url, logo, address, contactPoint, and foundingDate at minimum.
- Place the JSON-LD inside a script tag with type 'application/ld+json' in the head section of your homepage template so it loads on every visit.
- Upload a square logo image at least 112 by 112 pixels (Google recommends 600 pixels for best results) and reference its absolute URL in the logo field.
- Write the foundingDate using ISO 8601 format, for example '2014-03-15', not a free-form string like 'March 2014'.
- Validate the resulting block with Google's Rich Results Test and Schema.org Validator before deploying to production.
- Re-run the AI Ready Test scan to confirm the signal now passes and the logo image resolves.
Quick facts
| Maturity | ESTABLISHED |
|---|---|
| Weight | high |
| Category | Entity |
Primary sources
Related signals
Frequently asked questions
Do I need a developer to add this?
Not necessarily. Most modern content management systems (WordPress, Webflow, Shopify, Squarespace) have plugins or built-in fields for Organization schema. If you are on a custom build, a developer needs about thirty minutes to paste a JSON-LD block into your homepage template.
What happens if my logo is smaller than 112 by 112 pixels?
Google and other AI systems will likely ignore the logo and not display it in knowledge panels or AI search results. The signal fails until you upload a larger version. A square 600 by 600 PNG is a safe choice that works across every consumer surface.
Does this matter for a small local business?
Yes, especially for local businesses. The Organization card is what tells Google Maps, Apple Intelligence, and ChatGPT that your bakery in Brooklyn is a specific real entity, not just a website. Without it you are far more likely to be confused with similarly-named businesses elsewhere.
Will this slow down my homepage?
No. The JSON-LD block is plain text, usually under one kilobyte, and renders no visible content. It has zero measurable impact on Core Web Vitals or page load speed.
Run your own scan
Run a free scan and see how your site grades across all 155 AI-readiness signals.